YouTube started raising the price of its ad-free Premium service in July, starting with a rollout in the U.S., Europe, Asia-Pacific, and South America. Beginning November 1, the price hikes hit even more countries.
Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey are seeing price increases across individual, family, and student plans for YouTube Premium and YouTube Music Premium.
Already, YouTube Premium’s Family Plan in Argentina had a significant increase from ARS 699 to ARS 1569. In Turkey, the family Premium Plan is now 115.99₺ per month, up from 59.99₺. Australia saw Individual plans jump to $16.99, up from $11.99 a month for the lower rate legacy subscriptions, the first price increase for this grandfathered tier.
In July, YouTube Premium Individual prices increased from $11.99 a month to $13.99 in the U.S. or $139.99 for an annual plan, while YouTube Premium Music went up by $1 (the prices are higher if you purchase through your iPhone).
YouTube has been increasing prices and implementing a strict ban on ad blockers, prompting many to forgo service or sign up for the Premium plans for uninterrupted streaming. Users who move to Premium can try out features early through beta testing trials before they launch and can stream the audio of videos while locking the screen on their mobile devices.
“We re-evaluate our pricing on an ongoing basis as conditions change in countries around the world,” said a spokesperson for YouTube in a statement to Cord Cutters News. “Any future price increases will be communicated first and foremost directly to existing members, providing a minimum of 30 days before any price increases take effect.”
Members will see the new prices on their next billing cycle.