Video sharing platform YouTube announced its plans to ‘boldly embrace’ artificial intelligence while preserving musicians’ work. In a blog post Monday, YouTube CEO Neal Mohan listed principles that aim to keep a balance between humans and technology.
YouTube plans to use a new Music AI Incubator tool to help with next steps. This process includes working with Universal Music Group, a leader in the music entertainment industry, and a team of musicians and producers. The team includes talents like OneRepublic’s Ryan Tedder, Frank Sinatra’s estate and composer Max Richter. According to Mohan, collaboration with music industry partners is key amid the rapid growth of AI.
YouTube, and its parent Google’s embrace of AI is just part of a larger wave of interest and investment in the technology, which both holds the potential to make our lives easier, but also eliminate jobs by replacing humans. The consternation around AI is why companies have had to walk a fine line with how they use the technology, ensuring that they will be responsible with the applications.
The blog post reiterated YouTube’s commitment to protecting artists’ work on Youtube and cited the continued use of Content ID, a tool that ensures rights holders get paid for their content. In addition, Mohan said existing policies to protect YouTube’s community will be applied to AI-generated content. For example, YouTube forbids uploading technically manipulated content that might promote false information or mislead viewers.
“The limitless potential of generative AI demands a thoughtful approach that maps to the expansive boundaries of creative expression,” Mohan said in the blog post. The company will share more information in the coming months.