We are not exactly sure when this started, but as best we can tell in late 2017 YouTube started limited testing playing two ads before some videos. The first ad is your typical skippable ad often with the option to vote on the ad. The next ad is often an unskippable short ad.
The good news is if you get the two back-to-back ads it seems like you get a few ad-free video views after that.
Exactly how widespread this two-ad test is is still unknown. It looks like the test is still in limited quantities and random. After seeing the first double ad it took some time before we could replicate the experience.
If you don’t want ads, Google offers a $9.99 a month YouTube Premium subscription that includes an ad-free experience. Yet I don’t think Google is trying to force people over to Premium. This likely has more to do with the recent so-called ad apocalypse on YouTube that saw many creators see their revenues plummet. By showing two back-to-back ads YouTube seems to be helping creators earn more to make up for the recent drop in ad revenue.
Have you seen two ads before a YouTube video? Leave us a comment and let us know if you spot a pattern.
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