YouTube Is Making It Easier for Advertisers to Target Cord Cutters


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Yesterday, YouTube announced that they will allow advertisers to target cord cutters through YouTube (and likely YouTube TV) who are watching on their TV.

“Consumers are cutting the cord, and this is a tremendous opportunity for advertisers to reach their audiences in the living room with digital video. With the launch of TV Screens device targeting and measurement on YouTube, our customers are better able to understand how their audiences are watching TV screens and connect with those audiences as they’re engaged in leaned-back viewing,” said David George, CEO, Pixability.

With this deal, advertisers can display their ads now on phones, tablets, or just TVs. This means ads seen when watching YouTube on a TV will be built for the experience of watching it on a TV. With a growing number of hours of YouTube being watched on TVs the ability to target them directly should result in better revenues for Google and content creators.

As developers focus more on streaming ads look for the quality of ads to improve, which is something that many cord cutters have complained about in the past.

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