YouTube is about to give users the option of subscribing to third-party streaming channels with a new feature called Primetime Channels.
With the update, users will be able to sign up for streaming services, then watch content from those services within the YouTube app. YouTube says that Paramount+, AMC+, Showtime, Starz, and ViX+ are available at launch, with NBA League Pass and more services coming soon.
Youtube is launching an “early version of Primetime Channels” for US users today, which can be found in the Movies & TV hub where users can already rent and purchase digital movies and TV shows.
Here’s how YouTube describes what you’ll get from the Primetime Channel experience:
Once you sign up, content from your Primetime Channels will be reflected into the YouTube experience you know and love. For fans who like to go deeper into what they’re watching, Primetime Channels homepages will feature shows and movies with curated trailers, behind-the-scenes footage and cast interviews. When searching for content from your purchases, you’ll be able to quickly identify and access them in the search results, alongside videos from your favorite creators. And YouTube recommendations will also include programs from Primetime Channels, delivering a personalized selection of content across YouTube that appeals to all your interests.
“People already come to YouTube to watch trailers for highly anticipated movies, or clips of scenes from their favorite TV episodes,” Erin Teaguem Director of Product Management for YouTube wrote in a blog post. “Now you can continue watching directly on YouTube. And you will continue to have choice and control over your accounts with the ability to manage all of them in one place.”