YouTube is Adding Large Ads to Its TV Apps




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Today Google Project Manager Anish Kattukaran announced the YouTube Masthead ads will now be featured on TV screens.

“We know advertisers are looking for new and impactful ways to reach these audiences,” Kattukaran said. “So today, we’re bringing our most prominent placement, the YouTube Masthead, to the TV screen. This means advertisers can now reach audiences right when they open the YouTube app on their TV—as they discover new content in the home feed.”

“Additionally, the Masthead will autoplay for viewers after a few seconds on all compatible devices.” Kattukaran said. “This, coupled with the home feed placement, means brand creatives will be front and center of the YouTube app experience on TV screens.”

Masthead A

This is a big new opportunity for advertisers to reach an even greater audience, including cord cutters. Google said according to a recent experiment with Media Science, the ad recall lift – meaning people likely to remember your ads within two days – is 10 percent greater for YouTube ads on TV screens than ads on regular programmed Linear TV.

Marketers can purchase YouTube Mastheads on TV screens customized to specific audiences on a cost-per-thousand (CPM) basis. The ad placement dates can be reserved just like the ones for desktop and mobile.

Google said they trying to build the most effective TV screen experience for advertisers and will announce more innovations coming to the TV screen in early 2020.

What do you think about YouTube bringing these ads to your TV Screen? Let us know in the comments.

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