YouTube Ad Revenue Rose 16% to $9.2 Billion





YouTube advertising continues to pay off for Google.

Google’s parent, Alphabet, on Tuesday reported fourth-quarter results, which saw YouTube ad revenue rising of $9.2 billion. That figure is up 15.9% from its year-earlier tally of $7.96 billion.

The revenue comes amid a crackdown on ad-blocking software and a concerted effort to lure users onto its ad-free premium subscription tier. YouTube remains the most popular streaming site, by far besting Netflix and every other streaming service.

Overall, Google reported a fourth-quarter profit of $20.69 billion, or $1.64 a share, compared with a year-earlier gain of $13.62 billion, or $1.05 a share. Revenue rose 13% to $86.3 billion. 

Analysts, on average, forecast earnings of $1.47 a share on revenue of $78.69 billion, according to Yahoo Finance.

This is breaking. Stay tuned for updates from the company’s earnings conference call.

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