The free streaming service XUMO and music video platform Vevo announced a partnership today, bringing the catalog of videos to the streaming platform.
Vevo is the “world’s largest all-premium music provider,” giving artists a platform to share their original content globally. Currently, Vevo has over 450,000 music videos available.
Rob Christensen VP, Sales Strategy and Partnerships, Vevo says: “We are very excited to partner with XUMO as we continue to expand our linear-programmed lean-back music television experiences to our audience. Tapping into XUMO’s impressive growth and significant distribution scale is a big step towards helping Vevo achieve its goal of bringing music videos back into the living room.”
“The new Vevo channel on XUMO is a welcomed addition to our service with its incredible range of premium music-related content,” said Stefan Van Engen, SVP of content partnerships and programming at XUMO. “Vevo’s curated programming will appeal to the largest possible cross section of our viewers who turn to XUMO on a daily basis for the best content available. They will be delighted to discover Vevo.”
XUMO is available in 45 million households across the country and will bring the music content to anyone with the free app on smart TVs, mobile, web, and streaming boxes.
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