The free streaming service Xumo has just announced deals with Sony and Panasonic to create custom streaming apps for their smart TVs.
Previously, Xumo made similar custom apps for LG TVs, now offering over 190 channels with a 100% increase in viewers in the past year. With these two new partnerships, the free streaming service can reach a wider audience and bring their content to Sony and Panasonic smart TV customers.
“As the leading free OTT service in the U.S., Xumo is eager to join forces and work toward providing audiences their favorite streaming or local, over-the-air channels through one intuitive TV experience,” said Xumo CEO Colin Petrie-Norris in a statement. “It remains our mission to work with global TV manufacturers, content and advertiser partners to deliver a quality experience for end users; one that can easily become a daily routine.”
“As a creative entertainment company with a solid foundation of technology, Sony is pleased to partner with Xumo to bring this streaming experience direct to consumers in a truly seamless manner by allowing viewers to access a variety of free channels on our Bravia TVs,” said Nick Colsey, VP, business development, Sony Electronics, in a statement.
“Xumo delivers a best-in-class experience for streaming channels,” said Yasunari Anan, director of Panasonic’s Smart Life Network business division in a statement. “We are happy to partner with them to provide more choice of viewing content for our discerning viewers.”
Last week, we reported that Xumo could be acquired by Comcast ahead of the launch of their upcoming streaming service, Peacock. Xumo’s expertise in technology and creating these customized apps could be a huge advantage for Comcast, as the company plans to make Peacock heavily ad-supported.
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