Neighborhood TV, a hyper-local free ad-supported streaming channel, will arrive on Comcast and Charter’s Xumo Play platform on December 1.
The streaming channel is the brainchild of TV conglomerate Cox Media Group, and initially launched in August with coverage in Atlanta and Charlotte.
Neighborhood TV is part of a bigger push by local broadcasters to offer streaming programs designed to augment their traditional TV services amid hordes of consumers cutting the cord for other streaming options. Cox offers Neighborhood TV on desktop and mobile, and now on the Xumo platform.
Xumo Play, meanwhile, is a streaming platform from cable giants Comcast and Charter, and represent their bid to diversify outside of their core cable business.
“Live news, whether national or local, has always been a top performing genre of programming on Xumo Play,” said Stefan Van Engen, vice president of content acquisition for Xumo Play. “Neighborhood TV’s hyper-local community coverage will be a great complement to our growing lineup of local and national channels, offering our customers more ways to get the news they care about most.”
Cox, meanwhile, gets another partner and distribution platform for Neighborhood TV.
“”We are pleased to bring these two trailblazers together, making it seamless for viewers to access the programming they want, and for advertisers to maximize their local reach,” Cox Media Group Executive Chairman Steve Pruett said in a statement. “And, through cross-company marketing efforts, we are leveraging our core CMG brands so that our linear airtime commercials for Neighborhood TV will support the further adoption of the new FAST channel on Xumo Play.””