Local broadcast company Cox Media Group is looking to offer audiences a hyper-local view of their community with a new streaming network called Neighborhood TV.
The network will publicly launch on Tuesday, but has been in a trial mode in Atalanta and Charlotte, according to Axios, which first reported on the channel. The site is live and offers streams that target Metro Atlanta, North of Charlotte and the Southeast.
Neighborhood TV is part of a broader push by local broadcasters to offer streaming services that are designed to augment and supplement their core TV services. Cox Media Group, like its fellow broadcasters Hearst and Sinclair, are battling the trend of cord cutting as consumers opt for more streaming options. Neighborhood TV, available on desktop and mobile, is one possible solution.
The feeds include content from Neighborhood TV staff, as well as licensed feeds from Stringr, a remote videogathering platform for online and broadcast journalism, and content from local broadcast stations, according to Axios.
Axios also reported that Cox Media Group plans to expand the network to 50 “zones” in the next three years. It’s now in 100 neighborhoods, with 70 in Georgia and 30 in North Carolina.
A spokesman for Cox wasn’t immediately available to comment on the launch.