From April to May 2025, Xumo partnered with the Moving Out of Home Association (MOOHA) on a media campaign and brand study. The campaign promoted Xumo’s products and services, including its streaming devices, Xumo TV and Xumo Stream Box, which offer a premium interface with universal voice search, and its free ad-supported streaming TV service, Xumo Play.
The campaign resulted in a 21% increase in brand awareness and an increase in site visits, with those who saw the campaign being 61% more likely to visit the Xumo website.
“Partnering with the Moving Out of Home Association gave us a new, unique way to reach consumers in the Atlanta DMA,” said Fern Feisel, Vice President, Marketing, Xumo. “The campaign delivered strong results, both in terms of brand impact and direct engagement. Alongside MOOHA’s study, our internal survey confirmed the effectiveness of the approach, reinforcing the value of moving OOH as a strategic channel.”
“Because the campaign’s goals were focused on both awareness and direct engagement, it was an ideal choice for this study, which could measure lifts in brand metrics and website visitation,” added Noah Klas, MOOHA’s executive lead and vice president of membership at the DPAA. “The results clearly demonstrate the campaign’s success, showing that moving OOH can drive both perception and behavior in a measurable way.”
The study included 1,318 mobile users, with 621 exposed to the Xumo campaign and 697 not exposed. Participants were surveyed across various mobile apps to look at shifts in brand perception and engagement.