Hallmark Movies & More is now available on the free streaming service Xumo. This is the first time Crown Media Family Networks has offered an AVOD streaming channel.
The channel is separate from Hallmark Movies Now, which is offered as a standalone app on iOS, Android, and Roku, as well as on Amazon Channels for $5.99/month. Hallmark Movies & More features over 120 titles of original Hallmark content and is available for free.
“In partnering with XUMO, we are creating yet another access point for new audiences to discover, sample, and enjoy our signature brand of feel-good programming,” said Erin McIlvain, EVP, content strategy & distribution, Crown Media Family Networks. “Our foray into the AVOD space is an important step in our ongoing mission to maximize distribution of our content and attract new fans to our flagship linear channels and digital services.”
Kicking off the launch of the new channel are holiday titles including “For Love and Honor”, starring Rebecca Liddiard, James Denton, and Natalie Brown; “Once Upon a Winter’s Date”, headlined by Nicky Whelan, Greg Vaughan, Marina Sirtis; “Pumpkin Pie Wars”, starring Eric Aragon and Julie Gonzalo.
The Xumo app is available for free on Roku, Fire TV, Apple TV, Android TV, iOS and Android devices, and smart TVs from Samsung and LG.