XUMO has announced the Spanish language channel EstrellaTV is joining the platform’s lineup of more than 200 premium channels. Estrella Media is a leading vertically integrated, multi-platform, Spanish-language media company, and its KSDX-EstrellaTV channel will join XUMO’s extensive library spanning 12 genres.
“As we continue moving forward with our digital transformation, we are pleased to kick off the new year launching KSDX-EstrellaTV on XUMO’s streaming platform and delivering easily accessible ‘in-culture’ content to the Hispanic community. XUMO offers an incredible array of free ad-supported TV channels, which now includes EstrellaTV’s Spanish-language entertainment, music, sports, and news programming,” stated René Santaella, EVP, Digital and Streaming Media, Estrella Media, Inc.
“The launch of the KSDX-EstrellaTV channel on XUMO fits perfectly into our strategy to bring the best multi-cultural content to our service,” noted Stefan Van Engen, SVP of programming and partnerships at XUMO. “This premium channel will appeal directly to our Spanish-language users and complements our ability to serve a wide range of entertainment interests with a rich and deep library of content for both native and bilingual audiences.”
EstrellaTV is carried on nine owned and operated stations, including KSDX in San Diego. The station has a catalog of more than 7,500 hours of programming that is distributed by Estrella Media worldwide.