The free streaming service Xumo announced today a new channel on its Xumo Play lineup. The NASCAR Channel is NASCAR’s official free channel that shows classic races, replays of the season’s events, original series, documentaries, and more.
“Our new partnership with NASCAR marks an exciting new chapter for our brand and for motorsports fans everywhere,” said Fern Feistel, Vice President, Marketing at Xumo. “Whether watching at home or live at the track we’re making it easy for fans to enjoy all the adrenaline and drama of NASCAR through the launch of the NASCAR FAST channel, our NASCAR hub, and on-site experiences. This partnership is just the beginning of how Xumo is redefining the future of NASCAR streaming content.”
As a partner of NASCAR, Xumo will also be present at NASCAR events. On May 4, race fans will find the Xumo ‘Easy Street Pit Stop’ at the Würth 400 presented by LIQUI MOLY at Texas Motor Speedway. The area will give visitors a place to charge phones, have some snacks, and cool down during the weekend’s events.
“Our partnership with Xumo represents an important step in expanding NASCAR’s digital footprint and making our sport more accessible to fans across multiple platforms,” said John Dahl, NASCAR Senior Vice President of Content. “The launch of the NASCAR Channel on Xumo Play is the first of many exciting projects we have planned together.”
Xumo Play has over 15,000 on-demand titles and over 350 free channels including The NBA Channel, NBC Sports NOW, NFL Channel, PBR RidePass, and PGA TOUR.