A decade ago, both Microsoft and Sony took advantage of their gaming consoles being used for the fast-evolving video streaming trend, and came up with very ambitious plans to blend on-demand video into the gaming world.
However, those days were short-lived.
Based on a survey conducted by Aluma Insights, only 6% of American households use an Xbox or PlayStation console to stream video (OTT Services), down from 26% in 2015.
Only 9% of surveyed households still use a traditional pay TV set-top to watch streaming services and, surprisingly, 6% of reported use their smartphone or tablet to stream video.
The smart TV is now the undefeated kingpin of streaming, with Aluma reporting that smart TVs have made their way into 64% of U.S. households, and 50% of consumers use smart TVs as their primary streaming device.
As for actual streaming dongles, pucks, or sticks, they make up just 21% of the households surveyed.
Michael Greeson, founder of Aluma Insights, said: “This is an example of a well-worn migratory pattern. The news, most feature-laden television goes to the living room and the set it replaces moves to the primary bedroom, then to the second bedroom, and so on. As this happens, the use of bridge devices to watch streaming video in all rooms of the home is further diminished.”