WOW! Cable TV Could Soon Be Sold to New Owners for a Fraction of Its Old Value





Last week WideOpenWest cable TV, also known as WOW!, announced that it has received a preliminary proposal from DigitalBridge Investments, LLC and various Crestview entities. This offer would be worth $4.80 per share in cash, which is a huge drop from when it was worth more than $23 a share in 2021.

WOW! has almost 2 million customers in six states. Last year it announced it would stop selling its TV services and, instead, offer YouTube TV to its customers.

“By bundling YouTube TV with WOW! Internet, we continue to execute on our broadband-first strategy and further uphold our commitment to deliver an exceptional WOW! experience for new and current customers,” said Teresa Elder, CEO at WOW! in a press release. “We pride ourselves in offering the best products at the best value and we believe this will be a game-changer for our customers looking for a robust TV experience at a much lower cost than traditional cable.”

Several investor groups that already own stock in WOW! want to buy out the company as they likely believe they can make changes that would positively impact the company.

Exact details of the offers are unknown but WOW!’s board will review them.

Recently talks of possible consolidations in the cable TV and Internet markets have been growing. Smaller and even midsized cable TV companies are struggling. A buyout from some investment firms may be how WOW! shareholders exit.

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