A few days ago we posted a survey on the subreddit CordCutters asking people to fill out a short 10 question survey about being a cord cutter. Over a 500 different people filled out the survey. Thank you to everyone who took the few minutes to complete this survey.
Question #1 Why did you cut the cord?
This time we only allowed people to select one reason and it changed the results. Last fall 80% of people said cost now only 69% said cost was the main reason if they could only pick one answer.
#2 What devices do you use to watch your content?
Fire TV seams to be growing in popularity go up from 5% in the fall to 16%. Roku also went up from 38% to 44%.
Question #3 On average how many hours a day do you watch video content that is 20 minutes or longer?
Really no big change here. If anything a little less content is being watched now.
Question #4 Do you watch more or less video content after you cut the cord compared to before.
This is a new question for the winter survey. With a almost even split between more and less time watching content.
Question #5 What is the size of your data cap?
For the Winter survey we added a “I Do Not Know” option for people who do not know if they have a data cap. A surprising number selected that and it really changed the results of the survey. Last fall about 70% said N/A now less than 50%.
Question #6 Have you ever gone over your data cap?
Question #7 Has your ISP ever threatened to cancel your service because you went over your data cap?
Question #8 Please select what services you use to watch video content.
The top services mentioned in the comments are television channels websites and unlicensed websites. None received more than 1% of the responses.
Question #9 How much on average do you pay for video content each month after you cut the cord.
Question #10 How much did you pay for video content each month before you cut the cord.
It seams that $70 is the pain point that is forced most cord cutters to cancel cable TV. With over 70% of respondents saying their bill was over $70 when they canceled.
Question #11 How old are you?
Thank you to everyone who filled out this survey. I look forward to seeing what will change in our Spring 2015 survey. Will Fire TV keep growing? Will Netflix lose market share?
Please follow us on Twitter, or like us on our new Facebook page.