For some time we heard that AT&T was looking at partnering with other telcos and cable networks to sell a rebranded version of DIRECTV NOW. For a bit, there was even a rumor that CenturyLink would resell DIRECTV NOW before they ended up launching their own live TV streaming service.
Now we have learned that Windstream will now resell DIRECTV NOW under the Kinetic brand to Windstream broadband customers. At this time there is no word on pricing or any changes in packages for Windstream customers.
“Windstream has a great broadband network on the back of the hard work we did upgrading our infrastructure, but getting a really cost-effective entertainment option into all of our markets, we can obviously provide linear TV to a subset of our customers,” said Tony Thomas, CEO of Windstream, during the company’s third-quarter earnings call. “This enables us to be an entertainment provider across our entire footprint. And it helps us, as you alluded to, on both retention of existing customers as well as in terms of acquiring new customers.”
“It’s a great product that AT&T has put out there, and that’s frankly going to only get better with time,” Thomas said. “We think it’s a key way in which we can differentiate Windstream against the cable companies who have significant linear—a significant portion of their customers’ bills relate to the TV services, and being able to go over the top is going to be a lot more cost effective for Windstream’s broadband customers.”
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