So When Will DIRECTV NOW Come to Roku? We Answer Your Questions




For months now we have been hearing that DIRECTV NOW will soon have a Roku Channel. It was announced when the service came out that it would be coming to the most popular streaming media player in America.

Later at CES in January a vice president of Roku stood up at the TCL press conference and announced that DIRECTV NOW would be coming to Roku players in the next few weeks.

Now when asked, DIRECTV NOW support staff have been saying March 31, 2017, as the date.

What Happened?

Every source we have talked to said DIRECTV NOW is holding off for several reasons. Many have speculated that AT&T is holding off to help limit the impact a Roku channel would have. It would make sense that the struggling DIRECTV NOW service would want to limit the flood of new users likely to come from the Roku channel.

DIRECTV NOW’s Facebook Page says it is still working with its partners. So it is just as likely that during testing something came up. It is also possible that DIRECTV NOW wants to do its best to make sure to have as few bugs as possible.

When Will It Be Out?

We still don’t know, but I do expect it to hit the market before March 31, 2017. (Although it very well could come out that day.) It seems tech support is telling everyone the last possible day so if it comes early it’s a nice surprise. The company seems to suddenly want to under promise and over deliver.

What we do know is DIRECTV NOW still says it will be out before the end of March 2017.

So why did Roku say in the next few weeks in January?

It is likely that when one of the vice presidents of Roku said it would be out in a few weeks they meant that. It is fully possible that a date was set but other issues forced a delay. As with all major services and apps unexpected things happen all the time.

For now we just need to sit tight. We should know for sure in the next few weeks…

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help. 

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.