Yesterday we learned that PlayStation Vue is up for sale. Sony is reportedly losing money and may also be losing subscribers. So, what happened? Why did such a well loved streaming service among cord cutters fail? Honestly, it may be Sony’s fault.
Here are a few reasons PlayStation Vue failed.
Poor Marketing & Communication
From day one Sony has struggled to properly market PlayStation Vue. Often Sony would add amazing features but rarely would they advertise them.
Take for example this week’s addition of a new channel to PlayStation Vue. Most live TV streaming services would have at least distributed a press release about the addition. Sony only made a small mention of the new channel hidden on their website.
To this day Sony has not launched any dedicated PlayStation Vue social media. Instead, Sony decided to use the PlayStation gaming social media accounts to represent PlayStation Vue. As you would expect, this confused customers and potential customers who already thought you need a PlayStation game system to use the service.
The lack of communication from Sony has to be the primary reason the service failed.
PlayStation Vue’s biggest issue may be its name. To this day when we write stories about PlayStation Vue, we often hear about how our readers would love to get PlayStation Vue but they don’t have a PlayStation game system.
With PlayStation being a very well known gaming console having PlayStation Vue in the name seems to be a major reason why people didn’t subscribe.
Sony’s most recent marketing efforts primarily went into convincing customers they didn’t need a PlayStation gaming console to subscribe to PlayStation Vue. When most of your market is tied into explaining your name, you are not properly convincing people to sign up for your service.
Putting Sony First
The last reason PlayStation Vue failed was the fact that Sony wanted PlayStation Vue to promote Sony more than it promoted PlayStation Vue.
Sony kept many of the best PlayStation Vue features limited to the PlayStation game system. Features like multichannel view were, for a long time, PlayStation exclusive. Once Sony started to open up it was too late.
Sony also forced PlayStation Vue customers to pay through PlayStation accounts, making the service less customer friendly.
Sony seemed more interested in using PlayStation Vue to help Sony grow than using Sony to help PlayStation Vue grow.
These are just a few of the reasons why Sony’s PlayStation Vue failed. Why do you think the service failed? Leave us a comment and let us know.
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