When Will The New Roku Players & Roku TVs Be Released This Year? – Ask Luke





Image of the Roku Ultra.

One of the most common questions we get this time of year is whether people rush out and buy a new Roku player or Roku TV or wait until the new models come out this year. This happens because almost every year, Roku has released new models for the last 10+ years. So should you wait to buy a new Roku or should you go ahead and take advantage of any good deals you find? Today I will be answering that question.

First, let me explain this new Ask Luke series. We often get the same questions repeated from multiple people. When we see that happen, we will post them here as part of an Ask Luke series. This gives me (Luke) and the Cord Cutters News staff an opportunity to answer common questions for everyone to see.

If you have a question feel free to email us HERE with your questions.

Luke’s answer to when will the new Roku Players & Roku TVs be released:

No one wants to be that person who bought a new Roku Players or Roku TVs right before a major new model comes out. You spent all this money to find out if you waited, you could have gotten the latest and greatest.

First, let us look at when new Roku Players and Roku TVs typically come out.

When do new Roku Players typically come out?

Typically Roku follows a very set schedule for its updates. Roku players often get updated in the fall, around September and October, right before the holiday shopping season. Sometimes there is a spring release around May with the most recent example being the 2021 Roku Express refresh in May.

When do Roku TVs typically come out?

Roku TVs are a bit more random on when they come out. In the past, we would get major announcements at CES in January about new Roku TVs, and they would hit the markets in the spring and summer of that year. Now with so many companies making these TVs, it can really happen at any time.

So should you wait, or should you buy a Roku Player now?

Honestly, recently most upgraded Roku players have only had minor upgrades instead of massive new changes. For now, it seems Roku has been putting a lot of energy into their Roku TVs. Most upgrades on Roku Players have been better WiFi and slightly faster processors recently.

Well, Roku could shock us with something amazing this year our recommendation is if you find a really good deal on a Roku, I would personally say go ahead and take the deal. With most Roku players costing under $100 and many under $50, if you really want that new Roku this fall, it won’t break the bank.

So should you wait to buy a Roku TV right now?

Roku TVs are a lot harder than Roku Players to predict when new models will be announced. Now it seems to happen almost at random with so many manufacturers making Roku TVs.

Our suggestion is to buy a Roku TV when you need it. If the deal is good, you can get it but it is hard for us to say when new TVs will hit stores as there are so many companies making these TVs now all on different release schedules.

Final Thoughts

You can never know for sure when new Rokus will be released well, Roku Players do have a rough timeline it could change at any moment. Our suggestion is to buy a Roku when you need it or when you find a really good deal.

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