For the last few years Roku has been the dominant player for cord cutters, but competition for your living room is fiercer now with the Fire TV and Apple TV on the market.
Roku already has a lot of advantages, but competition is biting at their heels. So let’s take a look at what Roku can do to dominate 2016.
1st Update the User Interface (UI)
Roku’s UI is a simple, easy-to-use interface, but it needs a bit of a refresh. Roku’s new app for iOS and Android is a perfect example of the beautiful new interface they should add to current Roku boxes.
Whoever made the Roku app should be in charge of a UI update for the Roku boxes.
When it comes to winning over cord cutters, content is king. Roku needs to continue to add new services and content. An attractive box with great features means nothing if you cannot stream the shows and movies you want.
Content is still the dominant force in the battle, and Roku needs to avoid complacency because 2016 looks to be a busy year.
3rd Stay Focused on the High and Low
Roku does a great job making high-end boxes, like the Roku 4, while also offering less expensive options, like the Roku 1, SE, and the Roku Stick. Roku needs to remain focused on offering a less expensive lower-end option for new buyers with older TVs who just want a heap of options.
The Roku 1 is a great gateway device to get people started with a streaming box. They can always move up to a more feature-rich device once they are hooked.
Roku is still well-situated to dominate 2016, but they need to make sure they keep moving forward to avoid being jumped by the competition.