In a recent survey conducted by Cord Cutters News, over 1,200 readers shared their go-to devices for streaming, shedding light on the preferences of those who have ditched traditional cable and satellite TV. The results highlight a clear frontrunner in the cord-cutting landscape, with Roku emerging as the most popular choice among respondents. The survey allowed participants to select multiple devices they use for streaming, meaning the percentages do not add up to 100%, reflecting the diverse and overlapping ways cord cutters access their favorite shows and movies.
The survey revealed that 64.7% of respondents rely on Roku devices to power their streaming experience. This significant lead underscores Roku’s dominance in the market, likely due to its affordability, user-friendly interface, and vast library of free and subscription-based channels. Roku’s versatility, supporting major streaming platforms like Netflix, Hulu, and Disney+, makes it a staple for cord cutters seeking a centralized hub for their entertainment needs.
Smart TVs came in second, with 35.7% of respondents using these devices to stream content. Built-in apps and seamless integration with streaming services have made Smart TVs a convenient option for many households. Their all-in-one design eliminates the need for additional hardware, appealing to users who value simplicity and minimal setup.
Laptops and PCs were the third most popular choice, used by 28.6% of respondents. This category reflects the flexibility of cord cutting, as many users leverage their existing computers to access streaming services through web browsers or dedicated apps. The portability of laptops and the power of PCs make them a reliable choice for those who multitask or prefer streaming on larger screens.
Amazon’s Fire TV secured a spot with 27.7% of respondents, indicating its strong presence in the streaming device market. Fire TV’s integration with Amazon’s ecosystem, including Prime Video, and its support for a wide range of apps likely contribute to its popularity among cord cutters looking for a budget-friendly yet robust streaming solution.
Apple TV, used by 17.6% of respondents, carved out a notable share of the market. Known for its premium build and seamless integration with Apple’s ecosystem, Apple TV appeals to users who prioritize quality and are invested in Apple products. Its support for high-definition content and exclusive services like Apple TV+ adds to its allure.
Chromecast/Google TV, with 8.6% of respondents, remains a viable option for those who prefer casting content from their smartphones or tablets to their TVs. Its compact design and ease of use make it a favorite for tech-savvy users who enjoy a mobile-first streaming experience.
AirTV, a lesser-known player, was used by 6.4% of respondents. This device, designed to integrate over-the-air broadcasts with streaming services, caters to cord cutters who want to combine free local channels with their streaming subscriptions.
The survey’s allowance for multiple device selections highlights the evolving nature of cord cutting, where users often combine devices to suit their needs. For example, a household might use a Roku for its main TV, a Smart TV in another room, and a laptop for on-the-go streaming. This flexibility underscores the strength of the cord-cutting movement, as users tailor their setups to maximize convenience and content access.
As streaming continues to reshape how people consume entertainment, Roku’s commanding lead suggests it has struck a chord with cord cutters. However, the diversity of devices in use shows that no single solution dominates entirely, with each device offering unique advantages to suit different preferences and budgets.
Devices Used by Cord Cutters (Percentage of Respondents):
- Roku: 64.7%
- Smart TV: 35.7%
- Laptop or PC: 28.6%
- Fire TV: 27.7%
- Apple TV: 17.6%
- Chromecast/Google TV: 8.6%
- AirTV: 6.4%
Note: Percentages do not add up to 100% as respondents could select multiple devices.
Please add Cord Cutters News as a source for your Google News feed HERE. Please follow us on Facebook and X for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.