Weekend Wrap-Up: Vidgo’s Promo Success, The Growth of Cord Cutting & More





scissors cutting cord

This week, we got Quarter 4 results from cable companies, and found out just how well two of the most popular new streaming services are doing.

Here’s what happened in the world of cord cutting this week.

Breaking News

Looking back at some of the top stories this week.

Vidgo’s Promotional Offer Pays Off

Last month, Vidgo introduced a limited time offer, bringing the cost of the live TV streaming service down to just $10/month for the first two months. The promo paid off, with Vidgo sharing that they’ve seen “explosive subscriber growth” in the past month.

Read more about why subscribers are choosing Vidgo here.

Another ‘Plus” Service is Coming to Town

You’ve heard of Disney+. You’ve been anticipating Paramount+. You just finished celebrating the debut of Discovery+ days ago. Now, another service has launched – Documentary+. The free service  offers a curated collection of documentary films from classics to new titles from top film festivals.

Read more about the newest ‘plus’ service here.

WWE Network Has a New Home

WWE Network will be available on Peacock with a paid subscription, beginning in March. Viewers will get pay per view events, original series, in-ring shows, and more WWE content as Peacock works toward adding more sports content to its lineup.

Read more about the WWE on Peacock here.

Industry Report

What’s the latest on the industry?

Cable Subscriptions Continue to Drop

This week, we saw Q4 reports from four of the big names in cable – Verizon, AT&T, Charter, and Comcast. All four saw declines in video subscriber numbers for the quarter (though Charter saw overall growth for the year) as more customers cut the cord.

Read more about Verizon, AT&T, Charter, and Comcast.

…While New Streaming Services Continue to Grow

Along with sharing premium TV subscriber and revenue numbers this week, Comcast and AT&T each reported on their newest additions to the streaming world. Peacock has reached 33 million signups and HBO Max hit 17.2 million ‘activations’ with HBO and Max combined at 41.5 million subscribers in the US.

Read more about Peacock here and HBO Max here.

And More Cord Cutters are on the Way

This week, market research firm Parks Associates released research showing that 43% of broadband households in the US that are currently paying for cable TV will switch to streaming this year. What’s causing the switch? We can assume that future cord cutters will be swayed by some of the same factors that caused cable customers to cut the cord last year – cost, streaming service features, and promotional offers topped the list.

Read more about the Parks Associates report here.

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