Amazon has partnered with Coca-Cola to donate to The Recycling Program whenever a classic remake is watched on Fire TV. Throughout November, every hour viewed equals $1 Amazon will donate to the organization.
The online retail giant pledges to donate up to $50,000 to help build a better recycling system and reduce waste. Fire TV owners can contribute by streaming fan favorites like A Star Is Born, Little Women, and A Christmas Carol, according to AFTVnews. Every time audiences stream an eligible title, their video binge helps drive up donations.
Amazon was not immediately available for comment on which additional titles are included, but Fire TV owners can find the complete list via their devices.
This charity drive is part of Fire TV’s “Stream It Forward” initiative, which raises money through streaming pledges for community-focused organizations. In 2021, Amazon partnered with Indeed to donate up to $200,000 to Goodwill Industries International. The company has donated $100,000 for Clear The Shelter events for animal rescue groups with Hill’s Pet Nutrition, as well as raised money for food banks.
In June 2023, Amazon and General Mills partnered to fund ParkVentures outings for the National Park Foundation with Every Body in the Water. This group organizes adaptive surfing and paddleboarding workshops for people with disabilities.
Amazon joined forces with The Recycling Program in January 2018. The group is a national nonprofit transforming the U.S. recycling system to make it more efficient and inclusive. At present, the program says only half of Americans can recycle at home as easily as taking out their trash. The Recycling Program works with national brands to reduce packaging waste, reach sustainability goals, and support hundreds of community recycling programs nationwide.
Most Amazon Fire TVs are on sale now ahead of the holiday season, ranging from $119.99 for a 32” screen up to $899 for a 75” screen.