Warner Bros. Discovery is Reportedly Planning to Raise The Price of Max & Cut More Staff





Today Bloomberg reported that Warner Bros. Discovery will be cutting more staff and raising the price of Max. The exact details have not been announced, but people who are knowledgeable about the matter have talked to Bloomberg about the price hike and job cuts.

Warner Bros. Discovery declined to comment on the Bloomberg report.

This all comes as it was also reported recently that Warner Bros. Discovery will soon start cracking down on anyone who shares their passwords with people who do not live with them, according to a report from Bloomberg. This follows Netflix and Disney who have also already started cracking down on password sharing or announced plans to do so.

According to the report, if you want to share your password, you will have to pay extra to add additional users who do not live with you. This is similar to what Netflix has done recently.

According to the report the crackdown on password sharing will start this fall and continue through 2025. Warner Bros. Discovery has not confirmed this, and no word yet if this will extend to Warner Bros. Discovery’s other streaming services like Discovery+.

This all comes as last month Max became the first streamer to offer live sports in Dolby Vision, the company added. Dolby Vision enhances an image’s color and sharpens contrast to make for a richer, more detailed viewing experience.

“We know how crucial it is for sports fans to have a top-notch live video player experience so they can truly engage with the action,” Sudheer Sirivara, Warner Bros. Discovery’s executive vice president of global technology, said in a statement. “We’re excited to launch this industry-first feature and bring fans even closer to the game.”

The update comes at a time when live sports content is in high demand. While Max has added an improved viewing experience, Amazon’s streaming service, Prime Video — home of Thursday Night Football — removed Dolby Vision and Dolby Atmos from its ad-supported plan.

Max, formerly HBO Max, launched its Bleacher Report sports tier in September with hundreds of sporting events from the MLB, NHL, NBA, NCAA Men’s March Madness, U.S. Soccer events, year-round. The add-on costs includes live video content, replays as well as pre- and post-game shows, and will cost $9.99 a month at some unknown date in the future. A technical issue has kept it free for the next few months.

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