Today, Warner Bros. Discovery announced that it will be raising the price of Discovery+ by $2 a month for its ad-free plan. The ad-supported plan will remain at $4.99 a month.
This price hike will take effect today, October 3, 2023, for all new subscribers will now need to pay $8.99 a month for ad-free. In Canada, the price will increase from $6.99 CAD to $8.99 CAD. The price of a new discovery+ ad-lite subscription will change from $4.99 CAD to $5.99 CAD.
Current subscribers will see their monthly rates increase on their next bill on or after December 2, 2023.
Warner Bros. Discovery says this is the first price hike since the service launched in January 2021. It is said that this will help the service continue to produce more content.
This comes as most of Discovery+’s content has been moved into Max in the spring of 2023. Max currently costs $9.99 for its ad-supported plan, $15.99 for its standard ad-free plan, and $19.99 for its 4K ultimate plan. This price hike may make some customers think about switching over to the Max plan instead of staying with the now slightly cheaper Discovery+ plan that offers less content.