Today Warner Bros. signed a deal to acquire Machinima creators of digital content for YouTube and platforms.
“Machinima is a strong gamer and fandom content and social brand with enormous reach and high engagement with audiences that play our games and are big fans of DC films and television shows,” said Hunegs in a statement. “Machinima also produces great, high quality content for their community, and together we can create an even more compelling experience and do some really exciting things involving our key franchises. This acquisition is another meaningful move forward as Warner Bros. develops more direct relationships with our consumers.”
According to Variety the deal is worth around $100 million dollars. This deal gives Warner Bros. access to Machinima production studio and content deals with distributors including Playstation Vue, Amazon Prime, Verizon’s go90, China’s Sohu and The CW Network.
“We’ll now be able to take full advantage of Warner Bros.’ intellectual property, sales and distribution, while still creating content for social and premium digital platforms that gamers and geeks love. Plus, we’ll be fully embedded and can help Warner Bros. continue their incredible digital marketing successes. It’s honestly a win-win,” said Gutstein in a statement.
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