Walmart has rolled out a fresh line of smart televisions aimed squarely at young viewers and their families. The new onn 32-inch Full HD Building Block Roku TV brings together everyday streaming convenience with an inventive exterior feature that turns the set itself into a canvas for creative play.
The standout element is the specially designed gray bezel that surrounds the screen. This frame features a grid pattern modeled after classic interlocking building blocks, giving children the ability to snap on their own Lego bricks or similar compatible plastic pieces. Kids can construct towers, scenes, or custom decorations directly on the sides and top of the television while they watch. The design encourages hands-on creativity and personalization, transforming what is normally a static piece of furniture into an ongoing project that grows with a child’s imagination. Parents appreciate how this feature blends screen time with active play, helping to make the device feel more integrated into a child’s world rather than just another screen in the corner.
Priced at just $138, the television delivers strong value without unnecessary extras. Its compact 32-inch size, with an actual viewable diagonal of 31.5 inches, makes it ideal for smaller spaces. The display uses 1080p Full HD resolution on an LED panel paired with a 60 Hz refresh rate. This combination produces clear, bright images that hold up well for cartoons, educational videos, and family programming viewed from typical bedroom or playroom distances. Full 4K resolution is not included, which keeps costs down and matches the needs of a smaller screen where ultra-high definition would offer little practical benefit.
You can find these new Walmart Roku TVs made for kids on Walmart’s website HERE.
Walmart appears to be deliberately targeting playrooms and children’s bedrooms with this model. The modest dimensions prevent the television from overwhelming limited floor space or feeling out of proportion in a kid-focused area. Families can place it on a low dresser, desk, or wall mount without it dominating the room. The overall build emphasizes durability to handle the bumps, touches, and activity common in children’s environments, ensuring the set remains reliable even with regular use and creative additions to the bezel.
Inside, the television runs on the Roku smart platform. This operating system provides straightforward access to thousands of streaming channels and popular apps. Children and parents can easily navigate to favorite shows, movies, and learning content through a simple remote control. The interface supports quick searches, customizable home screens, and organized content categories that help keep things age-appropriate. Standard smart TV functions such as Wi-Fi connectivity and automatic software updates come standard, allowing the device to stay current with new features and security improvements over time.
Setup requires only a few minutes: connect to power and Wi-Fi, follow the on-screen prompts to activate the Roku account, and the television is ready. Multiple HDMI ports and other basic inputs remain available if families want to add a game console or other accessories later, though most users will find the built-in Roku sufficient for daily needs. Sound quality is clear enough for dialogue and upbeat kids’ programming in smaller rooms.
By focusing on an affordable price point, practical size, and the unique building-block bezel, Walmart has created a product that stands apart from typical children’s electronics. The approach recognizes that many families want dedicated viewing options for younger members without investing in larger, more expensive sets meant for main living areas. The Full HD picture is sharp enough for close viewing while avoiding the higher power draw and cost of bigger resolutions. This practical balance makes the television accessible to a broad range of households looking for reliable, kid-oriented entertainment.
The gray version highlighted here joins similar models offered in other colors like the green version of the Walmart Roku TV here, giving families choices to coordinate with room themes. As streaming continues to dominate children’s media consumption, this television adds a layer of interactive fun that standard sets lack. The building feature supports creativity and fine motor skills alongside entertainment, offering parents a more balanced option for screen time in the home.
The onn Building Block Roku TV provides a compact, affordable, and engaging solution tailored for children’s personal spaces. Its thoughtful design and accessible price point position it as a smart choice for households seeking a dedicated television that feels fun rather than purely functional. Families can expect straightforward performance, easy streaming access, and the added enjoyment of a customizable exterior that invites young builders to make the device their own. This combination of features delivers a complete package well-suited to modern family needs in smaller rooms and play areas.
You can find these new Walmart Roku TVs made for kids on Walmart’s website HERE.
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