Vimeo Ends Plans for Subscription Video Service


By

on

in


Today Vimeo has officially put an end to their subscription video service. “Vimeo has confirmed that it has decided not to proceed in offering a subscription based original program service scheduled to begin in ’18,” a Vimeo spokeswoman said in a statement. The company declined to comment further about what the change in strategy would mean for the business.

This is a major about-face for Vimeo, which had plans to target Netflix, Hulu and others with a subscription video service. Details are very thin about what he service would have been but in a shareholder letter last November from IAC CEO Joey Levin that Vimeo had a “once-in-a-generation opportunity to, following in Netflix’s footsteps, deliver compelling subscription viewing experiences for consumers in the market for pay TV.”

For now it seems that this once in a lifetime “opportunity” is now over as Vimeo has decided to not go head to head with Netflix, Hulu, and Amazon Prime Video.

“This was a difficult decision – the idea of pursuing an SVOD service for Vimeo has always been intriguing, and I would have loved to see the incredibly talented Alana Mayo’s programming vision realized here at Vimeo,” Levin said in a statement confirming Mayo’s departure. “She and her team are creative, sharp, risk-takers, and I believe will all, to a person, have an incredible future in programming. But the opportunity ahead for Vimeo to empower creators is too large and too important for us to attack with anything other than absolute focus and clarity.”

Source:

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.