Today the live TV streaming service Vidgo and Crackle Connex, a division of Chicken Soup for the Soul Entertainment, announced a new advertising partnership.
With this deal, Vidgo, a live TV service with over 200 live TV channels, announced a partnership with Crackle Connext to manage their advertising on Vidgo.
Vidgo will be Crackle Connex’s first exclusive streaming partner. With this partnership, Vidgo will be able to take advantage of all the advertising power that comes from Crackle Connex experience running ads on Crackle, Redbox, Chicken Soup of the Soul, and more.
“Vidgo provides great value to viewers looking for general entertainment and sports and an important Spanish-language offering,” said Philippe Guelton, chief revenue officer of Crackle Connex. “Our team is proud to become their exclusive advertising sales arm and support their future growth.”
“We are thrilled to partner with the Crackle Connex advertising sales platform. The team, led by Philippe Guelton and Darren Olive, has the expertise and skills to bring Vidgo many new advertisers as we prepare for rapid growth. The Crackle Connex platform magnifies the opportunity by simplifying the buying process with measurement and performance tracking that will help advertisers and agencies connect with the audiences more effectively,” said Derek Mattsson, chief executive officer of Vidgo.
With this partnership, Vidgo hopes to improve its ads thanks to the help of Crackle Connex.