Video Ads Will Start Appearing on Spotify’s App on Roku.
Today, Roku said it is partnering with Spotify to include video ads in the music service’s app on its platform.
“This deepens the long-time partnership we’ve had with Spotify that began with the introduction of the Spotify app on Roku over a decade ago – and is the first step towards the launch of the forthcoming Spotify CTV Partner Network,” said Roku.
Streaming is increasingly becoming the go-to for audiences to watch and listen to all their favorite content, from music to podcasts to stand-up comedy routines. As a result, advertisers are refocusing marketing budgets to meet consumers where their attention is drawn and are shifting away from linear television to connected devices. Partnering with Roku will offer an additional way for brands to advertise to both streaming platforms’ combined audiences.
“It’s long been our goal to make Spotify available to anyone on any device, and this partnership with Roku answers the call from advertisers who want even more ways to reach our users,” said Lee Brown, global head of advertising business and platform at Spotify. “Both our brands have been at the forefront of the streaming revolution, and together, we’re continuing to invest in more opportunities for advertisers to connect with our immersed users.”
Spotify has been increasing the number of visual experiences, which will now integrate video advertisements. In August, the streaming service launched a beta version of DJ, which offers music suggestions and commentary from an artificial intelligence disc jockey. In 2021, Spotify released Blend, a shared “social listening experience” that allows members to create personalized playlists to share their unique music tastes with friends and family. In March of last year, Spotify bumped up the number of users who can contribute to a playlist from two to ten.
The new Spotify app on Roku will feature artist clips and video clips paired with ad formats such as Sponsored Sessions to reach more consumers and call-to-action cards for podcast ads to create a more interactive experience for users.