Now that Viacom and CBS have merged, they have big plans to be a strong competitor in streaming. The media company has plans to create a new streaming service that will incorporate all of its assets, including Pluto TV, Nickelodeon, BET, MTV, Comedy Central and Paramount Pictures, sources told CNBC today.
While no plans have been solidified by Viacom CBS yet, the sources did say that there would likely be a free tier as well as a paid tier for the service, noting that the price will be around the $10 mark.
With the success of CBS All Access, breaking their record for sign ups last month around the premiere of Star Trek: Picard, and the growth of the free streaming service Pluto TV, ViacomCBS could be in a strong position to become a stronger force in streaming. The source told CNBC that the company plans to keep all existing streaming services going, but will encourage subscribers to upgrade to the new service with more content at a reasonable price, much like the strategy we’re seeing with HBO Max.
The company has no shortage of content to bring to a new service. Among the assets owned by ViacomCBS are sports, movies, scripted and unscripted TV, and kids content from Nickelodeon, Nick Jr., Teen Nick, and Noggin.
According to the CNBC report, ViacomCBS will offer more details during their quarter fourth earnings call which is scheduled for February 20th. We’ll be covering that call and will share details as we learn more.
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