ViacomCBS shared in its Q1 earnings report that it added 6 million streaming subscribers for the quarter. That brings the total number of subscribers to 36 million across the brand’s services, led by Paramount+ but adding the brand’s other services including Showtime and BET+.
CBS All Access rebranded to become Paramount+ in March. Since then, ViacomCBS says “the biggest drivers of sign-ups were live sports and specials, including the Super Bowl, NCAA Tournament, UEFA Champions League, Oprah With Meghan and Harry and The Grammy Awards, as well as kids’ content, including programming from the SpongeBob universe and iCarly, and original programming, including The Stand and Star Trek: Discovery,”
ViacomCBS also shared that Pluto TV has nearly 50 million monthly active users. The free streaming service grew both domestically and internationally, noting that Pluto launched in France during Q1 2021.
“In Q1, we accelerated our expansion in streaming with the launch of Paramount+ further enhancing ViacomCBS’ ecosystem of premium, pay and free services,” said President and CEO Bob Bakish in a statement. “The strong consumer response we have seen is evident in today’s numbers – we have grown global streaming revenue 65 percent year-over-year and we added 6M global streaming subscribers, driven by Paramount+, to reach 36M streaming subscribers globally. In addition, we now have almost 50M global Pluto TV MAUs. Our early momentum in streaming is a testament to the breadth and relevance of our differentiated offerings, as well as our opportunities for growth through Paramount+, as we continue to ramp the availability of live sports, original series and blockbuster movies over the course of the year.”