Today, ViacomCBS announced that it will be rebooting the MTV show Punk’d, but not for the cable channel. Instead, the reboot will be created specifically for Quibi.
Punk’d won’t be the only ViacomCBS show to find a home on Quibi. In a blog post, the company shared that Punk’d will be joined by Comedy Central’s Reno 911, CBS News’ 60 in 6, Awesomeness TV’s One Night Forever, and Paramount Television Studios’ Varsity Blues. ViacomCBS’ Nickelodeon has also licensed Legends of the Hidden Temple, the kids’ game show which will be reworked to be geared toward adults.
Chris McCarthy, president of entertainment and youth brands for ViacomCBS, says the Quibi deal “builds on MTV’s strategy of reinventing our iconic shows to reach new audiences on pioneering new platforms.”
“We believe in the demand for premium mobile content,” says Paramount Television Studios President Nicole Clemens. “Quibi is a great creative partner and has constructed a financial model that is attractive both in the short- and long-term.” Paramount will be creating a version of Varsity Blues and How To Lose A Guy in 10 Days for Quibi, along with a new murder mystery series When the Streetlights Go On.
CBS is working on a new series, Most Dangerous Game, starring Liam Hemsworth and Christoph Waltz. While the series was originally set to air on NBC, it will now find its home on Quibi.
Finally, 60 Minutes will be reworked for the Quibi audience, through a 60 in 6 short-form program for the platform. “Reaching its intended audience of 25-35 year olds on mobile devices is a great way to get 60 Minutes storytelling in front of another audience,” says executive producer Bill Owens.
Quibi, the mobile-only streaming platform, is set to launch on April 6th.
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