ViacomCBS announced today that it has begun the expansion of CBS All Access to transform it into a “diversified super service.” Over 3,500 episodes from across ViacomCBS’ brands have been added to the service, including series from BET, Comedy Central, MTV, Nickelodeon, Smithsonian Channel and more.
Along with the additional content, the service began rolling out a new user interface across all major device platforms today. The new look includes features for personalization, content discovery, recommendations, content categories, and hubs for the different brands.
“Today marks the beginning of an exciting evolution of CBS All Access into the subscription streaming home for ViacomCBS and a preview of what’s to come,” said Marc DeBevoise, Chief Digital Officer, ViacomCBS and President & Chief Executive Officer, ViacomCBS Digital. “As the first Network to market with a branded direct-to-consumer service more than five years ago, we have the advantage and experience of building it from the ground up, establishing distribution points across all major platforms, creating a service with high user engagement and low churn, and crafting a robust slate of exclusive originals from which we continue to build. By bringing the valuable IP and creative capabilities from across ViacomCBS together in one product, we will deliver to consumers a compelling and differentiated service with something for everyone across news, live sports and on-demand entertainment in every genre.”
CBS All Access will get even more content in the coming months to include more than 30,000 episodes and movies from the ViacomCBS library, along with more exclusive originals.
The new service will also have “unrivaled live offerings,” including national and local news, event coverage, and live sports from golf to basketball to exclusive streaming rights for some soccer leagues.
Check out the new content available on CBS All Access and what’s coming up later this year, in this post.
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