Viacom Will Continue Embracing Cord Cutting & Hints at Pluto TV Expanding Into New Markets




, ,

At Adweek’s Convergent TV Summit this week, Viacom’s Sean Moran shared how the company plans to continue pivoting from linear broadcasting to cord cutting.

Viacom bought Pluto TV, a free ad-supported streaming service, in March. Moran says half of Pluto TV viewers are cord cutter or cord-nevers. Pluto has reached 18 million monthly users and Moran says the platform has also seen a 6% increase in ad earnings during the third quarter.

“Everyone’s looking how to cut through the clutter,” he said, according to Adweek. “All the clients are looking for ways to make their dollars go further, cut through with new creative and translate these into results.”

While the move toward cord cutting seems to be paying off for Viacom, Moran says that not everyone has been on board with changes like Viacom Vantage, a platform the company created in 2015 to give advertisers easier access to data about customer viewing habits.

When asked about expanding Pluto TV to additional global markets, Moran said “Where it makes sense, we’re going to be there.” The service launched in Europe last year and is currently available in the US, UK, Germany, and Austria. Sadly Moran stopped short of naming new possible markets.

What do you think of Viacom’s efforts to reach cord cutters? Leave us a comment and let us know.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.