Today Viacom continued their recent efforts to buy up streaming services by picking up Sparkler to partner with their Noggin streaming services. So what is Noggin? Noggin offers more than 1,500 episodes, short-form videos, Spanish-language videos, and music videos focused on kids. According to Viacom, they will combine Noggin content with their Sparkler technology to work with schools, healthcare providers and social services providers through a new nonprofit organization called Sparkler Learning.
“Pairing Sparkler’s capabilities with our curriculum-driven content will fully transform Noggin into a premier interactive learning destination for preschoolers and their families. Kristen brings extensive experience in the education and technology space, and she will help drive Noggin’s growth with an increased focus on delivering even greater value to our direct-to-consumer service,” said Nickelodeon President Brian Robbins in a statement from Viacom.
This all comes a few months after Viacom announced that they have closed on that deal and now own Pluto TV for $340 million in cash. This deal will give Viacom full control over Pluto TV and its future. For some time now Viacom has hinted at plans for a free streaming service now it seems that buying Pluto TV is how they will do it.
The question now is what is next for Viacom in the world of streaming. Viacom has gone from a company that seemed to care very little about streaming to jumping into the world of streaming with both feet.
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