Viacom Plans to Use Pluto TV To Take on Amazon Channels





Recently Viacom purchased Pluto TV and while they promised to keep a free version it now looks like Pluto TV plans to offer paid options.

According to Viacom, they plan to use Pluto TV to sell add-on subscriptions similar to Amazon Channel. With this new service, you will be able to subscribe to add-ons like Viacom’s own NickHits and Comedy Central Now. It is also likely that Viacom will try to team up with services like HBO NOW to let you subscribe to HBO through Pluto TV.

Viacom has been clear they that they plan to keep Pluto TV free. Viacom’s CEO Bob Bakish went on CNBC and reportedly pushed the idea of how Pluto TV as a free service is important to Viacom. “We love how (Pluto TV) fits in with over 12 million active users,” Bakish said. “We have a ton of (ads) to sell and that is where Pluto TV comes in.”

Viacom did keep the head of Pluto TV in place a move that should help address concerns for many Pluto TV fans. As for a potential paid streaming service from Viacom, Bakish announced that they still plan to launch their own subscription streaming service separate from Pluto TV.

For now, I would not look for anything to change on Pluto TV. There are still contracts in place that need to be honored, and we will likely see Pluto TV continue to add new content from Viacom and other places in the future.

Source: Tech Crunch

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