Today Cheddar Inc. and Viacom announced a deal to sell MTV Networks on Campus to Cheddar. MTV Networks Campus offers news and entertainment piped into 1,600 college campuses across the U.S.
The network will be renamed CheddarU and will feature content from the company’s flagship financial-news streaming service and segments from Cheddar Big News. Cheddar says they also plan to produce new original content for CheddarU sponsored by the music streaming service Pandora and textbook rental company Chegg.
CheddarU is being launched as a template for future ventures. According to Cheddar, the company has launched a new division, dubbed “ChedNet,” that aims to serve up live and business news programming to hotels, airport lounges, stadiums and chain restaurants.
“We’ve now combined our live news offering with our own distribution,” Steinberg said in a Cheddar statement. “We own our content; we own our pipes. In live news, no one will have a larger college audience, and we will invest in our content every minute of every day to inform, entertain, and inspire this audience. From our studios, through our control rooms, to our encoders, through our satellite uplink and downlink, right to the TV screens, now, no one sits between Cheddar and our viewers.”
This is one more place you will be able to see Cheddar on top of their deals with Philo, Sling TV, Hulu, YouTube TV, Pluto TV, Snapchat, Amazon and Twitter.
Source: WSJ
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