Viacom & Facebook Agree To a New Streaming Partnership





Today Viacom and Facebook announced a new partnership that would see Viacom create original short-form programming for the social media platform’s Facebook Watch streaming service according to a report from Deadline.

“The point I’d let you know that’s really exciting is that it’s a multi-territory, worldwide partnership with Facebook,” said Brendan Yam, the Senior VP and General Manager of Viacom Digital Studios International. “We can create original, locally relevant programming.”

Viacom Digital plans to create 75 episodes over the next year to stream on Facebook Watch. Some programs will be talk shows similar to The Talking Dead focusing on Viacom programing. It seems that Viacom is hoping to use Facebook Watch to push viewers to its more traditional streaming services.

“It’s not a one-size fits all model,” Yam said. “We’re looking for different things from different partnerships. Some we’re happy to continue on a digital level. We have a diversified business model with these different tiers of distribution. We’re bringing the creativity on a global basis, plugging into a lot of monetization structures.”

What do you think of Viacom’s partnership with Facebook? Have you used Facebook Watch? Leave us a comment and let us know.

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