Vevo, the world’s leading music video network, has announced a new partnership with TCL, one of the world’s top-selling consumer electronics brands and leading technology companies. This collaboration brings live linear-programmed Vevo channels to the TCLtv+ streaming service. Users can now enjoy 24/7 premium music video programming, including official releases, live performances, and originally produced content by Vevo, all within the TCLtv+ app.
The introduction of Vevo channels to TCLtv+ marks a significant expansion of Vevo’s global distribution footprint. Since launching its first channel in 2019, Vevo has built a robust worldwide network with a diverse portfolio of thematic channels like ‘Vevo Pop’ and ‘Vevo Country’. This partnership aligns with the growing consumer adoption of digital television and increasing advertiser investment in connected TV (CTV).
“Vevo is delivering high-quality music video programming to TCLtv+’s ever-growing audience,” said Natalie Gabathuler-Scully, executive vice president, revenue, distribution & data operations at Vevo. “By growing our distribution on this platform, we continue to expand our viewership and inventory, providing advertisers with more opportunities to reach digital-first consumers. We look forward to expanding our partnership with TCL to other markets in the future.”
Catherine Zhang, vice president of content service & partnership at TCL, expressed her excitement about the partnership: “When fans see the Vevo logo, they know they are watching official artist content. Vevo is home to the world’s biggest stars across a variety of genres, and music videos are a critical staple of entertainment that shape culture and set trends. In line with our commitment to providing quality programming, we are excited to diversify our content offering for our users with the addition of Vevo’s music video channels.”
TCLtv+ is a free streaming service available to TCL TV owners, featuring hundreds of channels. The app comes pre-downloaded on TCL TVs, and Vevo channels can be found under the music category, offering users an extensive library of music videos and related content.
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