Today Vevo and Samsung announced a deal to launch Vevo Features for free on the Samsung TV Plus service. This channel will offer a 24/7 mix of music videos expertly curated by Vevo’s programming team.
“Our programming team’s editorial prowess really kicks into high gear when events in pop culture stoke interest in certain music videos. Amidst these cultural moments, we make agile editorial decisions to ensure those music videos are featured prominently across our FAST channels, which now includes our new Vevo Features channel,” said JP Evangelista, senior vice president, content, programming & marketing, Vevo. “The launch of Vevo Features isn’t just an expansion of our channel lineup; we’re designing programming to be more thematic and context-driven to deliver the most relevant content. We’re also excited to do so for the first time on one of the leading FAST services in the world, Samsung TV Plus.”
This new channel will be managed by Vevo’s team of tastemakers who are solely focused on custom programming. Vevo Features will offer timely cultural themes and key moments all year long, beginning with the celebration of the 50th Anniversary of Hip-Hop this month. Other celebrations and themes on the Vevo Features channel include Hispanic Heritage Month, Halloween, Pride, Women’s History Month, and API Heritage Month.
This channel will join Vevo’s existing free channel lineup on Samsung TV Plus, including various genre-specific channels, such as Vevo Pop and Vevo Country, as well as decades-based channels, such as Vevo ‘90s and Vevo 2K. Most recently, Vevo also launched Vevo 2010s on Samsung TV Plus in June.
“With more than 250 free channels in the U.S. and over 2,000 globally spanning every genre, Samsung TV Plus is constantly working to provide premium content for every unique audience through our ecosystem of valued strategic partners,” said Salek Brodsky, SVP & GM, Samsung TV Plus. “We’ve seen great interest in the music category and our exclusive, bespoke content from Vevo, and we’re thrilled to bring even more new and fresh additions like Vevo Features to our lineup that Samsung Smart TV users will love.”
Samsung TV Plus is available on all 2016-2023 Samsung TVs, along with Samsung Galaxy mobile devices, and is completely free without any subscription or login required on its website. It is also available on Samsung Family Hub refrigerators in the United States.