Verizon Says Their New Live TV Streaming Services Will Not Be a ‘Me-Too’ Service




Couple on sofa with TV remote

Back in May it was announced that Verizon was busy working on a live TV streaming service. The service would compete with a growing list of services including Sling TV, PlayStation Vue, DIRECTV NOW, Hulu, and YouTube TV.

Details are still thin, but it seems Verizon is using its FiOS TV service deals to create its live TV service. That may result in the service being limited to areas that have FiOS TV services because no reports of any new deals with companies such as Disney have leaked.

Now Verizon’s President of Media and Telematics has opened up about their new live TV streaming service. “I don’t want to do just a me-too kind of thing,” Marni Walden, Verizon’s EVP and president of media and telematics, said Thursday at Guggenheim Media Day. “That’s not where we’re going to win.”

“You’re going to see us think about it in a different way,” she said. “It’s definitely not quantity. It’s the right quality. There are some things you have to have, but we’re not looking for the kitchen sink on this one.”

Marni Walden said Verizon will also apply some of the lessons learned from its experience with go90, namely that simply “having a bunch of content isn’t necessarily a winning strategy…I think you can’t have too limited, but too much [content] is a problem.”

We still don’t know when Verizon’s new live TV service will launch. We also do not know what channels they will offer. What we are seeing is that Verizon wants to try and do something different. Something that will help it standout from a growing list of compositors like Hulu, Sling TV, PlayStation Vue, and DIRECTV NOW.

Source: MultiChannel News

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