This year’s turn of events has altered the way we watch live sports, and the NFL and Yahoo! Sports are tackling the problem head-on by launching a feature that lets you stream the game with friends remotely. ‘Watch Together’ will launch Wednesday, September 10 via the Yahoo! Sports app and allow users to invite up to three friends to watch with them, much like Hulu’s “Watch Party” or the Scener Chrome browser extension. The feature will be available just in time for Thursday’s game between the Kansas City Chiefs and Houston Texans
Verizon-owned Yahoo! Sports has been streaming live NFL games for three years now, but this is the first time a co-viewing feature has been available. This partnership with the NFL will allow fans to tune into games with friends from all over for a more social viewing experience.
“We’re now entering our third season of NFL live games, we saw 75 percent year over year growth last year, we’re clearly establishing ourselves as this amazingly easy and frictionless place to watch football,” Yahoo’s Geoff Reiss told Awful Announcing. “We thought the timing was ideal to come out and take a pretty big leap forward with the next generation of experience around that.”
According to Verizon, the Watch Together feature will provide fans a way to “co-watch, interact and immerse themselves in entertainment events ranging from sports to music.”
In addition to co-viewing, Verizon is also launching PlayAR, a feature that will allow users to view replays and dive deeper into what just happened on the field.
“It’s really allowing fans to understand just how plays come together,” Reiss said. “Let’s use some interesting emerging technology capabilities to get into deconstructing plays just after they happen, and do so in a way that has not been done before.”
“There’s an appetite for knowledge across sports, whether it be to understand how salary caps work or what goes into draft picks,” Reiss said. “So giving fans the power to reconstruct plays, and being able to do that across a NFL Sunday, is kind of cool. And the cadence of a NFL game allows time for fans to dip into that as they’re hunkering down with football for a few hours.”
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