Univision announced today its plans to launch PrendeTV, an ad-supported Spanish language streaming service. The new service is set to launch in the first quarter of 2021.
Prende, Spanish for “switch on,” will include content from across a wide range of genres including Hollywood blockbusters and acclaimed global television series, novelas, comedies, classic sports, documentaries, lifestyle shows and children’s programming, along with Univision and Televisa’s libraries of programming.
“PrendeTV is an important, early step in Univision’s broader efforts to build the same leadership position we have in Spanish-language TV, in the emerging Spanish-language streaming space,” said Univision CEO Wade Davis. “The announcement of PrendeTV within two weeks of closing our acquisition of Univision underscores our focus and commitment to rapidly driving the transformation and growth of the company. PrendeTV is unlike anything our audience has access to today and will completely change the landscape for video streaming in Spanish-language media in the United States.”
The company says that PrendeTV will be the only free, premium streaming service designed for a US Hispanic audience. The service will have over 30 channels and 10,000 hours of on demand content at launch, with plans to “grow and significantly expand its premium content offering in the coming months.”