Twitter may have lost the NFL streaming rights, but they have a new plan. According to recent reports, Twitter is in talks with many cable channels to stream their channels through cable.
This would be a departure for Twitter as in the past they streamed events like NFL games or already free channels. This would move into premium content and raise the possibility of a subscription Twitter TV service.
“Bringing the video forward [onto Twitter itself] allows us to give the consumer on one screen the things they’re talking about and [a] timeline of the best tweets on Twitter at that moment in time,” Anthony Noto, the company’s chief operating officer, told the Telegraph.
“We would love to have the Premier League… we would love to have live games and we’ll continue to try to find creative ways to get there.”
According to reports, Twitter is in talks with both US based channels and channels in Europe for rights. Though it seems that Twitter is still mainly focused on sports by going after both Sky Sports and BT networks.
Twitter also has a growing network of devices they support including the Fire TV and Android TV platform. This helps them get a head start on competitors who have yet to release apps for many popular devices.
For now these are all early reports and it could be some time before anything happens. It is also possible that these talks fall apart and nothing happens. Twitter still has many big streaming deals. From MLB and NHL games to streaming news coverage with partners like Bloomberg. Even college sports have deals with Twitter as part of a deal they made with the Pac-12. So while Twitter may have lost the NFL games, they still have a strong platform to build from.
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