Today Twitter and SB Nation announced a new streaming deal. SB Nation’s The MMA Hour, a weekly live show hosted by award-winning MMA journalist Ariel Helwani, will stream live on Twitter for free. The show will kick off on June 26 at 1pm Eastern. The MMA Hour will premiere exclusive extended segments, available only on Twitter, for host Ariel Helwani to take and answer questions from the Twitter audience.
The live stream will be available for free to all even if you do not have a Twitter account. Fans will be able to access the live stream at TheMMAhour.twitter.com or on @MMAfighting.
“The MMA Hour is the gold standard show and destination when it comes to mixed martial arts,” said Kevin Lockland, General Manager of SB Nation. “As our longest running show which, despite it’s name, is actually 4 – 5 hours of in depth MMA news and analysis, brought directly to fans by Ariel Helwani, the sport’s premier MMA journalist. We’re excited to bring this deep expertise to MMA fans on Twitter, and introduce the obsession to new audiences.”
The news follows Vox Media and Twitter’s announcement in May to live stream Circuit Breaker: The Verge’s Gadget Show, a weekly live debuting this fall on Twitter hosted by The Verge’s Nilay Patel. Vox Media and Twitter previously successfully partnered to live stream Vergecast Live at CES 2017.
“We are excited to expand on our live stream collaboration with Vox Media to bring The MMA Hour to Twitter’s global audience,” said Anthony Noto, Twitter COO. “MMA conversation is massive on Twitter, and now fans around the world can view this successful program and join the real-time conversation all on the same platform.”
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