It looks like Twitter and the NFL will once again be working together this year. Last year Twitter live streamed 10 NFL Thursday night football games but this year that deal went to Amazon. Now Twitter has a new deal with the NFL.
Now Twitter and the NFL have agreed to the produce a 30-minute live show that will stream on Twitter five days a week during the NFL football season. The show will feature talent from the NFL Network and cover breaking news, fantasy and power rankings.
“Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media,” said Brian Rolapp, chief media and business officer for the NFL. “We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter.”
“We are very excited to offer football fans around the world even more content on Twitter from the NFL,” said Twitter COO Anthony Noto. “This new multiyear collaboration will bring compelling live studio programs that discuss what’s happening in the NFL, unique behind the scenes live broadcasts before games, and the best NFL highlights to Twitter, alongside the real-time NFL conversation.”
The NFL will also use Twitter’s Periscope live video service to air pre-game programming during its prime time games.
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